At the Ref Desk (1/16/19): Today's funny: Got an IM from a student asking who to contact for an overdue book. I texted him the phone number for Access Services. Student replied back that he'd call once his class was over. Um, right. [more...]
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Localytics

26% of Mobile Application Users are Fickle — or Loyal

Submitted by Leo Klein on Fri, 8/12/11 (12:37pm)
Pub Date: 
Tuesday, March 15, 2011
Author: 
Source: 

In a previous mobile application analytics study, Localytics found that while smartphone and tablet owners are very willing to give applications a try, 26% of the time they never use the same application again. In this study, Localytics found that another 26% of people become very loyal, repeat customers, using a new application more than 10 times.