At the Ref Desk (1/30/21): Hoo, big big day for reference questions! (#chatRef) [more...]
Subscribe to RSS - CTA

CTA

QR Code Fail

Submitted by Leo Klein on Wed, 2/8/12 (10:53pm)

It's bad enough you see these things all over the place -- usually without any indication of what they're going to do. Here, not only do you have the usual enigma but you're required to choose your operating system before taking the plunge. [Larger image.]

Institution: 

Strange Photo Day

Submitted by Leo Klein on Tue, 2/16/10 (10:57pm)
DSCN1815.jpg
DSCN1892.jpg
DSCN1899.jpg

PHOTO 1. Inclusive? Depressing? Neither? Both? Sign on Chicago El reads: "Depressed? Diabetic? Depressed and Diabetic? Neither one?"

PHOTO 2: Effective messaging (if you happen to be a lawyer). Sign on doors at UIC warning, "These doors are for A.D.A. Use Only".

PHOTO 3: Strange marketing juxtaposition. Preparation H on clearance at the Dominicks normally full of college students near DePaul University.

Institution: 

CTA Mouth Warbler II

Submitted by Leo Klein on Thu, 1/28/10 (9:33am)

cta_logo_125x125.jpgFollowing up from last week, here's what I heard on the El going to Skokie last night:

"Attention Passengers: Please do not attempt to board the train -- the doors are closing".

Actually the delivery for this one was pretty good, though again, a touch on the long side.

Topic: 
Location: 
Institution: 

Mouthful to Say for CTA Train Drivers at Each & Every Stop

Submitted by Leo Klein on Thu, 1/21/10 (6:20pm)

CTA Logo Has anyone else noticed drivers on the El announcing at every stop:

"Do not attempt to board the train. Doors closing."

That's a huge mouthful to say. No wonder they flub up every third stop or so. But what really gets me is that cognitively I don't think this works. In such a quick moment before the doors are about to close, you really need something snappier, simpler -- something like:

Topic: 
Location: 
Institution: 

More Divine Intervention for the Chicago Cubs

Submitted by Leo Klein on Tue, 9/23/08 (4:55pm)

As seen on the Blue Line this morning. The South Siders might have difficulties with this.

Institution: 

Three Days Till Doomsday (Mass Transit in Chicago)

Submitted by Leo Klein on Fri, 11/2/07 (2:15am)

CTA Bus with Doomsday HeadlineLove the subtle messaging of the Chicago Sun-Times. This graphic greeted communters somewhere halfway in Thursday's paper. The headline read, "3 Days Until Another 'Doomsday'".

Location: 
Institution: 

CTA EL Train Crash : Feb. 4, 1977

Submitted by Leo Klein on Sun, 2/4/07 (2:55am)

Thirty years ago, I had a part-time job at Carson, Pirie, Scott in Chicago. It was a Friday night and I had just gotten off of work, walking down Michigan Avenue to catch the 151 Bus.

When I got to the corner of Lake & Michigan, I looked west and saw the most incredible thing: a CTA EL train dangling from the overhead tracks all the way to the ground. There were police cars, fire trucks and ambulances all over the place. Huge spotlights shone on the train.

It was an incredible sight -- something you'd see in a Hollywood disaster movie or a child's train set. But it was all too real. One of the great people working at Carson, Pirie Scott was in that train and while she survived, she was unable to ever come back to work.

I was reminded of that scene by a report on WBBM Radio. They have a article about it on their site. Chicago-l.org also had an informative page on the accident.

It's something I'll never forget.

Location: 
Institution: 

Go Bears! (CTA Edition)

Submitted by Leo Klein on Fri, 2/2/07 (10:22am)

Go Bears!

The Chicago Transit Authority makes clear its preferences.

Location: 
Institution: