At the Ref Desk (5/12/20): We have entered the Age of Lookups. [more...]
Subscribe to RSS - CTA

CTA

QR Code Fail

Submitted by Leo Klein on Wed, 2/8/12 (10:53pm)

It's bad enough you see these things all over the place -- usually without any indication of what they're going to do. Here, not only do you have the usual enigma but you're required to choose your operating system before taking the plunge. [Larger image.]

Institution: 

Strange Photo Day

Submitted by Leo Klein on Tue, 2/16/10 (10:57pm)
DSCN1815.jpg
DSCN1892.jpg
DSCN1899.jpg

PHOTO 1. Inclusive? Depressing? Neither? Both? Sign on Chicago El reads: "Depressed? Diabetic? Depressed and Diabetic? Neither one?"

PHOTO 2: Effective messaging (if you happen to be a lawyer). Sign on doors at UIC warning, "These doors are for A.D.A. Use Only".

PHOTO 3: Strange marketing juxtaposition. Preparation H on clearance at the Dominicks normally full of college students near DePaul University.

Institution: 

CTA Mouth Warbler II

Submitted by Leo Klein on Thu, 1/28/10 (9:33am)

cta_logo_125x125.jpgFollowing up from last week, here's what I heard on the El going to Skokie last night:

"Attention Passengers: Please do not attempt to board the train -- the doors are closing".

Actually the delivery for this one was pretty good, though again, a touch on the long side.

Topic: 
Location: 
Institution: 

Mouthful to Say for CTA Train Drivers at Each & Every Stop

Submitted by Leo Klein on Thu, 1/21/10 (6:20pm)

CTA Logo Has anyone else noticed drivers on the El announcing at every stop:

"Do not attempt to board the train. Doors closing."

That's a huge mouthful to say. No wonder they flub up every third stop or so. But what really gets me is that cognitively I don't think this works. In such a quick moment before the doors are about to close, you really need something snappier, simpler -- something like:

Topic: 
Location: 
Institution: 

More Divine Intervention for the Chicago Cubs

Submitted by Leo Klein on Tue, 9/23/08 (4:55pm)

As seen on the Blue Line this morning. The South Siders might have difficulties with this.

Institution: 

Three Days Till Doomsday (Mass Transit in Chicago)

Submitted by Leo Klein on Fri, 11/2/07 (2:15am)

CTA Bus with Doomsday HeadlineLove the subtle messaging of the Chicago Sun-Times. This graphic greeted communters somewhere halfway in Thursday's paper. The headline read, "3 Days Until Another 'Doomsday'".

Location: 
Institution: 

Go Bears! (CTA Edition)

Submitted by Leo Klein on Fri, 2/2/07 (10:22am)

Go Bears!

The Chicago Transit Authority makes clear its preferences.

Location: 
Institution: