At the Ref Desk (3/24/18): In between quarters -- it's either 'do you have my textbook' (student) or 'can you put this on Reserve' (faculty). [more...]
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Strange Photo Day

Submitted by Leo Klein on Tue, 2/16/10 (10:57pm)

PHOTO 1. Inclusive? Depressing? Neither? Both? Sign on Chicago El reads: "Depressed? Diabetic? Depressed and Diabetic? Neither one?"

PHOTO 2: Effective messaging (if you happen to be a lawyer). Sign on doors at UIC warning, "These doors are for A.D.A. Use Only".

PHOTO 3: Strange marketing juxtaposition. Preparation H on clearance at the Dominicks normally full of college students near DePaul University.


CTA Mouth Warbler II

Submitted by Leo Klein on Thu, 1/28/10 (9:33am)

cta_logo_125x125.jpgFollowing up from last week, here's what I heard on the El going to Skokie last night:

"Attention Passengers: Please do not attempt to board the train -- the doors are closing".

Actually the delivery for this one was pretty good, though again, a touch on the long side.


Mouthful to Say for CTA Train Drivers at Each & Every Stop

Submitted by Leo Klein on Thu, 1/21/10 (6:20pm)

CTA Logo Has anyone else noticed drivers on the El announcing at every stop:

"Do not attempt to board the train. Doors closing."

That's a huge mouthful to say. No wonder they flub up every third stop or so. But what really gets me is that cognitively I don't think this works. In such a quick moment before the doors are about to close, you really need something snappier, simpler -- something like:


More Divine Intervention for the Chicago Cubs

Submitted by Leo Klein on Tue, 9/23/08 (4:55pm)

As seen on the Blue Line this morning. The South Siders might have difficulties with this.


Three Days Till Doomsday (Mass Transit in Chicago)

Submitted by Leo Klein on Fri, 11/2/07 (2:15am)

CTA Bus with Doomsday HeadlineLove the subtle messaging of the Chicago Sun-Times. This graphic greeted communters somewhere halfway in Thursday's paper. The headline read, "3 Days Until Another 'Doomsday'".


Go Bears! (CTA Edition)

Submitted by Leo Klein on Fri, 2/2/07 (10:22am)

Go Bears!

The Chicago Transit Authority makes clear its preferences.