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Consumers Increasingly Choose Tablets Over E-Readers, E-Book Sales to Suffer

Submitted by Leo Klein on Wed, 5/2/12 (1:29pm)
Pub Date: 
05/02/2012

As consumers increasingly choose tablet computers over e-readers for e-book reading, the e-book business will be adversely affected, according to a new survey.

Over the course of the past six months, consumers’ preference for dedicated e-readers as a “first choice” reading device declined to 58% from 72%, according to the second installment of the Book Industry Study Group’s Consumer Attitudes Toward E-Book Reading survey. At the same time, 24% of e-book buyers prefer to read on tablet devices, up from less than 13% in August 2011 when the first installment of the survey was conducted.