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26% of Mobile Application Users are Fickle — or Loyal

Submitted by Leo Klein on Fri, 8/12/11 (12:37pm)
Pub Date: 
03/15/2011
Author: 
Source: 

In a previous mobile application analytics study, Localytics found that while smartphone and tablet owners are very willing to give applications a try, 26% of the time they never use the same application again. In this study, Localytics found that another 26% of people become very loyal, repeat customers, using a new application more than 10 times.