At the Ref Desk (11/13/18): Beginning of finals week -- wow, we're crowded! [more...]

The End of Apple is Upon Us

Submitted by Leo Klein on Thu, 5/26/11 (7:25pm)
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Here's a prediction: in ten years Apple as a computer company will cease to exist. I mean, when the 'top feature' of their system upgrade, the very first thing they show you, is nothing but a front-end to their online commercial "App Store" and when to erase all doubt as to your role in this transaction, they promote this as offering "endless possibilities for browsing and purchasing apps" -- this is hardly a sign of innovation*.

Instead what we have is a company completely self-absorbed with their own marketing narrative -- a company at a competitive disadvantage to any rival not subscribing to the notion that the primary purpose of a computer is to drive traffic to their online software store. Their days are numbered.

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* At least not the company that gave us Migration Assistant and Time Machine.

Institution: