Techno-Infatuation Disorder (TID)
So let's say the iPad Fairy™ comes down and gives everyone at your school a free iPad. Miracle, right?
Well, apparently not at Stanford's School of Medicine. As an article in the Chronicle of Higher Education explains:
But when Stanford's School of Medicine lent iPads to all new students last August, a curious thing happened: Many didn't like using them in class.... In most classes, half the students had stopped using their iPads only a few weeks into the term.
How's this possible? Didn't they hear their own Assoc. Dean Charles Prober describe these same students as "extremely tech-savvy" in a press release earlier in the year:
Because the population of new students is extremely tech-savvy, it makes sense to teach them through the use of the electronic devices they're familiar with, Prober said, adding, "We can either say, 'That's silly. They have to learn the old-fashioned way.' Or we embrace where they are."
Yup, 'embrace where they are'! That's the spirit!
Only they didn't. And you're entitled to ask where exactly 'they' -- in this case the extremely tech-savvy incoming class -- where exactly 'they' are.
Well, wouldn't you know, Stanford provides us with an answer! Every year the University conducts a survey of incoming students as to their computer use and in 2009, for example, they found that "90% have a Windows or Mac laptop".
So basically an overwhelming majority of students already have a computing device. It's called a laptop.
Of course the notion that a laptop might be more useful to students in college than an iPad, even in this day and age, never seems to dawn on the administrators. Instead they seem to be afflicted with a serious case of 'techno-infatuation disorder' or 'TID' for short. This is where the desire to be seen buying the latest tech gizmo overrides any consideration of whether the intended audience might actually want to use it.
Now if the administrators at Stanford's Medical School truly believed their students were 'extremely tech savvy', they might have left the decision of what to bring into the classroom up to the students themselves. But again, we're talking techno-infatuation disorder here and considerations such as what our users might actually want fade in comparison to what we might want for them.