At the Ref Desk (10/6/18): (Question of the Day): "For how much time can I ask you questions?" I told him we were open till nine. [more...]

What Killed I.D. Magazine?

Submitted by Leo Klein on Sat, 12/26/09 (2:57am)
Pub Date: 
12/17/2009
Author: 
Source: 

*One detail I learned in my reporting which didn't make it into the main story above: Financially, I.D. was hobbled from the outset. I.D.'s books were never credited with profits from its cash cow, the Annual Design Awards. Even though I.D.'s editors ran the awards, the profits it made, of around $200,000 a year, went instead to a competitions division at F+W. That money would have made I.D., which roughly broke even on costs of around $2 million a year, a profitable enterprise. F+W plans on continuing the awards, despite the magazine's demise.