At the Ref Desk (10/6/18): (Question of the Day): "For how much time can I ask you questions?" I told him we were open till nine. [more...]

Podcast of Alan Cooper

Submitted by Leo Klein on Mon, 12/18/06 (2:44am)

Alan Cooper is the author of two absolute classic books: "The Inmates Are Running the Asylum" and "About Face 2.0: The Essentials of Interaction Design".

In this podcast by Gerry Gaffney, Cooper talks about personas, interaction design and other aspects of User Centered Design (UCD).

(more after the jump...)

Interesting quotes include:

Personas are not something we make, they're something we discover.

Appropriate focus:

"Even though you have a broad constituency of users, you should have a narrow selection of goals. By definition, a product serves a narrow spectrum of goals, even if it serves a broad spectrum of demographic."

Difference between 'marketing segmentation' and interaction design:

What Interaction Design does is, we go directly to that motivation -- not why someone would to buy but why someone would be satisfied using. That's a deeper thing.

Listen to the whole thing here... (h/t infoDesign!)